Marla · Esthetician
Works three days a week
Books around 20 high-ticket clients a month and has been on track to clear $100,000 in a year — while three other beauty pros in the same building struggled to fill their books.
For established beauty professionals
Build a more predictable
beauty business.
Paid Advertising · Follow Up · Coaching
We help established beauty professionals create more consistent client opportunities through paid advertising, lead follow up systems, CRM automation, and strategic coaching.
★★★★★
5.0Trusted by beauty professionals
Who we are
A marketing team that only works with beauty.
Beauty Biz Pro is a Jake Randolph Marketing company. We’re not a general agency that happens to take beauty clients — beauty is the only industry we serve, and where we’ve worked since 2017.
Jake Randolph
Founder
The agency carries his name. Jake runs the advertising side — the offers, the campaigns and the creative — and he’s the name clients use when they talk about what changed in their business.
“He’s honestly the best marketer in the world for the beauty industry. I’ve known Jake for years.” — Candace Holyfield, Seven Figure Spa Chick
Tony Cruz
Sales & lead conversion
Tony handles the half most agencies ignore: what happens after the lead arrives. Speed to lead, the follow up sequence, the CRM, and coaching the conversation that turns an inquiry into a booked appointment.
Most studios don’t have a lead problem so much as a follow up problem — and that’s the half we obsess over.
Track record
In the industry since 2017, with more than 3,000 testimonials and reviews collected in that time.
Published
Author of a #1 book in the beauty industry, and founder of The Six Figure Esthetician — 40,000+ members.
On stage
Featured speakers at beauty industry events, teaching the same client attraction system we run for clients.
The honest problem
Your talent isn't the bottleneck.
We've looked at thousands of beauty businesses. The ones that stay booked are almost never the most talented in the building — they're the ones the right people actually know about.
What we see
Three beauty pros in one building. Same pricing, similar skill. One is booked out, two aren't. The difference is almost always one offer, positioned properly, in front of the right audience.
Why posting alone stalls
Clients don't decline you — they forget you. They see the work, they love it, then life happens. Organic reaches people who already follow you. Ads reach the ones who never have.
- ✕It's not your skill level, your location, your prices, or your Instagram aesthetic.
- ✓It's that not enough of the right people know you exist.
Services
Five things, done properly.
Scope varies by package — this is the full menu of what we can run for a studio.
01 · Core
Facebook & Instagram Ads
Campaign strategy, audience build, creative direction and day to day management on Meta.
02
Google Ads
Catching the people already searching for your service in your area, with intent.
03
In-House Video Production
Real stories, real clients, shot and cut by our own team — not stock, not templates.
04
Lead Follow Up & CRM
Automated follow up, pipeline tracking and AI booking tools so leads don't go cold.
05
Strategic Coaching
Weekly coaching on offers, sales conversations, and converting the leads you get.
Not included
Ad spend is paid directly to the platform and is separate from any management fee. Full branding and ongoing content creation are not standard.
Scope note: Services, tools and deliverables vary based on the package selected. Advertising spend is billed separately by the ad platforms and is not included in any management fee or installment payment.
Service · Meta
Facebook & Instagram ads management.
Our core service, and where most studios see movement first. Beauty is a visual, local, impulse-friendly purchase — exactly what Meta is built for.
Warm audiences
People who visited your site, engaged with your posts, or watched your videos. They already trust you, so these are usually your cheapest bookings.
Lookalike audiences
New people who resemble your best existing clients — cold, but far likelier to convert.
Cold interest
For a newer studio with no warm list. We start with 3–5 core interests and test rather than guessing broadly.
- ✓Offer construction — the ad only works if the offer does
- ✓Creative direction: short video, before-and-afters, real client reactions
- ✓Ad copy — hook, offer, and a call to action that removes all ambiguity
- ✓Ongoing optimization. Even strong beauty ads typically fatigue in 2–4 weeks — where most self-run campaigns lose the thread
Service · Google
Google Ads — catching intent.
Meta interrupts people who weren't looking for you. Google captures the ones already typing "lash extensions near me" at 9pm. Different problems — the strongest studios eventually run both.
Meta
Demand creation. Puts a compelling offer in front of people who weren't shopping. Wider reach, lower intent, usually a lower cost per lead.
Demand capture. Reaches people actively searching for your service in your area right now. Smaller volume, much higher intent, and they often book faster.
- —Search campaigns built around the services you actually want more of
- —Local targeting around your studio, so you're not paying for the next county
- —Negative keywords, so you stop paying for people looking for training or DIY
- —The same follow up catches these leads — a Google lead goes cold just as fast
What a search ad looks like
The format we build — headline, offer, and the extensions that make your ad taller than everyone else’s on the page.
Sponsored
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BYour Salonyoursalon.com/balayage
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Illustrative examples of ad structure for beauty services. They are not client campaigns, contain no performance data, and are not a promise or prediction of results.
Google Ads availability depends on the package selected.
Service · In-house production
We shoot real stories.
The biggest creative advantage in beauty advertising is footage of an actual client having an actual reaction. We produce that in house — our team, our edit, built for paid media rather than for a feed.
▶ Tap to play · produced in house for Grayce
This is the whole argument.
Grayce is a PMU artist and a single mom who was running on word of mouth and two or three clients a week. We shot and cut this reel for her, and it ran as her ad.
No stock footage, no template, no voiceover artist. Her, her work, her words — which is exactly why it outperforms polished brand video in this industry.
She now wakes up to 10–20 new inquiries every morning.
Client stories
Real clients describing the result in their own words. This consistently outperforms polished brand video in beauty.
Transformations
Before and afters cut for the first two seconds, because that's all you get before the thumb moves.
Reels-style ads
Short, vertical, native to the platform — built as ads from the first frame, not repurposed from a post.
- ✓Shot for paid performance, not for a portfolio
- ✓Multiple hooks cut from one shoot, so we test openings without reshooting
- ✓Fresh creative as ads fatigue — what keeps a winning campaign alive
Note: Clients typically provide photos, videos and testimonials. Content creation and production may be available as an optional or custom add-on depending on the package.
The half nobody talks about
Leads don't book themselves.
This is what decides whether ads work for you. A studio can get 40 inquiries and book six, or get 40 and book twenty. Same ads. Different follow up.
Automated follow up
Instant response the moment a lead arrives, then a structured sequence. Speed to lead is the single biggest lever in this industry.
CRM & pipeline
Every inquiry tracked so nobody falls through. See exactly where each person is instead of scrolling your DMs.
AI booking tools
AI powered follow up and booking may be available depending on package — answering and booking while you're with a client.
Sales coaching
We coach the actual conversation. Most missed bookings in beauty are lost in the DM, not in the ad.
Jason Wojo
▶ Tap to play
On the AI booking system
Jason uses our voice AI in his own business and put it in front of his med spa clients. In his words it comes down to speed to lead — answering fast enough that the inquiry is still warm.
He reports it booking 50-plus appointments in a month. That is his experience, not a typical result — but it is the clearest description of what this half of the system is for.
This is why we ask honestly whether you have capacity to follow up. If nobody replies to the leads, no ad budget fixes it — and we'd rather say so now than take your money.
How the work runs
The Client Attraction System.
The same five steps, every studio, every campaign.
01
Pick the right offer
Ads only work if the offer is irresistible. We build value-driven offers rather than discounts — price anchoring, an upsell path, and a premium like a free aftercare kit or add-on treatment.
02
Target the right audience
Warm retargeting first where it exists, then lookalikes off your best clients, then cold interest testing. Warm audiences almost always produce your cheapest bookings.
03
Create scroll-stopping creative
Short vertical video, before-and-afters, and real client reactions — tested against each other rather than guessed at.
04
Ad copy that converts
A hook that names a real desire · the offer and why now · a call to action that leaves no doubt about the next step.
05
Track & optimize
Cost per lead, click-through rate and return on ad spend, reviewed weekly. Set-and-forget is the most common reason studios conclude "ads don't work."
Samples of our work · live campaigns
The actual ads.
Not mockups — these ran in real accounts for real studios, and the number under each one is what it produced.
Champagne & Beauty
Lash extensions · Wausau, WI
136 inquiries · $4.98 each
Haylee Aesthetics
$50 off ombre brows · Easton, PA
58 inquiries · $5.16 each
Willow Day Spa
Head spa video ad · Evans, GA · 14 days
33 leads · $1.90 each
Savannah Rae Beauty
Hair · Miramar Beach, FL
23 appointments booked
- —Every one uses the studio's own client photos — no stock, no borrowed imagery
- —Each opens on a local hook: the town, then the desire. "Wausau Ladies!" outperforms "Book now."
- —All four drive to a message, not a form — a conversation converts better than a landing page in beauty
- —Tap the head spa ad to play it. It was the only video of the four — and produced the cheapest leads of the set at $1.90 each. That is not a coincidence.
Results disclaimer: These are real results from specific client campaigns. They are illustrative examples, are not typical, and are not a promise, guarantee or prediction of results. Individual results vary based on your offer, market, pricing, ad budget, sales process, follow up, competition and other factors.
Inside the ad account
1,230 client opportunities at $4.29 each.
One PMU artist's campaign, straight out of Meta Ads Manager. Three ads in a single campaign — 703 results at $3.83, 451 at $4.48, 148 at $5.49.
The benchmarks we hold campaigns to
Click-through rate
1–2%+ is the target range for beauty creative.
Cost per lead
Under $5–10 depending on service, market and audience temperature.
Return on ad spend
3x or higher is what we steer toward.
Results disclaimer: The figures above are real results from a specific client campaign. They are illustrative examples, are not typical, and are not a promise, guarantee or prediction of results. No specific number of leads, bookings, clients, revenue or return on ad spend is guaranteed.
The businesses we work with
Real studios, real calendars.
Savannah · Hair salon, Miramar Beach
Small salon, no ads running
23 appointments booked in her first month. No viral posts, no influencers, no posting every day — one good offer in front of the right women.
Grayce · PMU artist, single mom
Word of mouth only · 2–3 clients a week
Quit her other job, went full time in beauty, and now wakes up to 10–20 new inquiries every morning.
Casey
6 bookings in 6 weeks
We rebuilt her ads. She booked 8 people in 2 days.
Lisa · PMU & permanent jewelry
Struggling PMU artist
Reached $200,000 in her first year with us, and has had weeks over $50,000 in sales in permanent jewelry.
Natalie · Facials
New to paid advertising
30 facial appointments in her first month using the Client Attraction System.
Candace Holyfield
Owner, Seven Figure Spa Chick · ▶ Tap to play
“Hey beauty bosses…”
Candace runs Seven Figure Spa Chick and has known Jake for years. Her take, in her own words, on what he does for beauty businesses trying to scale their income and get booked out.
Plus long-term clients — including one studio in her sixth year with us who struggled for the first two and did $350,000 last year.
Testimonial disclaimer: These are individual experiences from specific clients. Individual results vary and are not typical. These stories are not a promise, guarantee or prediction of results, and no specific outcome is guaranteed.
Fit check
Who this is for — and who it isn't.
We'd rather have this conversation now than three weeks in.
EstheticiansLash artistsPMU & microblading
Brow artistsHair salonsMed spas & injectables
Facials & skincareHead spaWaxing
Permanent jewelrySalon suites
We may be right for you if
- ✓You're established and ready to grow — or newer with a clear offer
- ✓You have a service or package you want to promote
- ✓You're ready to invest in ad spend separately from the program
- ✓You follow up with leads and want to sharpen your sales process
We're likely not a fit if
- ✕You're looking for guaranteed income or results without effort
- ✕You're not ready to invest anything in advertising
- ✕You want someone to run your entire business for you
- ✕You expect full branding or ongoing content as standard
Samples of our work
Offers, not discounts.
A discount lowers your price. An offer raises your value. Three live examples of the structure we build for studios.
Lash extensions
"Ditch the mascara and wake up with effortlessly beautiful lashes. For a limited time, book your first full set and get $25 off plus a FREE aftercare kit. Only 5 spots left this week."
Book nowFacials & skincare
"Your skin deserves VIP treatment. This week only, book any signature facial and get a FREE LED therapy upgrade to boost collagen and hydration. Glowing skin starts here."
Claim offerInjectables
"Fine lines? Wrinkles? Say goodbye. For a limited time, get $50 off your first treatment when you book this week. Fresh, natural results — spots are filling fast."
ScheduleThe three levers inside every offer
01 · Price anchoring
Show the full value before the offer price, so the saving is understood rather than assumed.
02 · Upsell
A built-in path from the entry service to the higher-ticket one, planned before the ad runs.
03 · Premium
A free gift card, aftercare kit or add-on treatment — value added instead of price cut.
Illustrative scenario
What could your ad budget look like?
The same calculator that’s on our website. This is not a promise, guarantee, or prediction of results — it’s a way to put your own numbers on the table.
200
50 LEADS2,000 LEADS
What a typical client pays you per visit, package, or lifetime.
—
Illustrative ad spend / mo
—
Est. new clients / mo at ~12.5% close
—
Illustrative revenue / mo
This calculator provides a hypothetical example based on the information entered. It is not a promise, guarantee, or prediction of results. Actual performance varies based on the business, offer, market, ad budget, sales process, pricing, follow up, competition, and other factors. Advertising spend is paid separately and is not included in any program price. No specific revenue, client, booking, or return on investment result is guaranteed.
You're probably wondering
The questions we always get.
What ad budget do I need?
It depends on your service price and how many clients you can physically take. We'd rather set a budget you can sustain for 90 days than a big number you stop after three weeks — ads need runway to gather data before they're judged.
To make it concrete — this is a real campaign of ours running at $17 a day:
We'll build a realistic figure with you on the strategy call. Ad spend is paid directly to Facebook or Google and is separate from our fee.
Do you guarantee clients or revenue?
No — and be careful with anyone in this industry who does. Results depend on your offer, market, budget, pricing, sales process and follow up. What we commit to is the work: strategy, campaigns, the follow up system and the coaching.
I've tried ads before and they didn't work.
Usually one of four things: the offer was a discount rather than a real offer, the audience was too broad, the creative was never tested, or the campaign was set and forgotten. Even strong beauty ads typically fatigue in 2–4 weeks.
Casey came to us after 6 bookings in 6 weeks. We rebuilt the ads and she booked 8 people in 2 days. Individual results vary — but "ads don't work" is usually "that setup didn't work."
Who makes the photos and videos?
Clients typically provide photos, videos and testimonials — real footage from your own studio is usually the best performing creative anyway. We have in-house video production available as an optional or custom add-on depending on your package.
How fast can we launch?
It depends on onboarding, account access, your assets and approvals, and timelines vary by client. The fastest launches are the ones where the offer is already clear and ad account access comes over quickly.
What do I have to do?
Two things, both non-negotiable. Follow up with the leads — fast, ideally within minutes — and show up to coaching so we can sharpen the conversation that turns an inquiry into a booking. We can automate much of the first. We can't do it in your place.
What if I get more leads than I can handle?
A good problem, and a real one. We can slow spend, raise your prices, tighten the offer toward a higher-ticket service, or shift toward filling your quietest days. A full calendar is the moment to raise rates, not to panic.
Do I need a big following?
No — that's one of the main reasons to run ads. A large warm audience makes retargeting cheaper, but if you don't have one we start with lookalikes and cold interest targeting and build the warm audience as we go.
Who owns the ad account and the leads?
You do. We work inside your ad account and your CRM. Ask this of any agency you talk to — if the answer is anything other than "you do," ask why.
What does it cost?
Packages differ by what's included — Meta ads, Google Ads, CRM and AI follow up, video, coaching. Third-party financing partners may offer low monthly payments for qualified buyers; those amounts are not the total program price, and ad spend is separate. We'll walk through the options on the call.
Next steps
How we start.
01
Book a strategy call
We review your business, goals, current offer and advertising history. No pitch deck — we're working out whether there's a fit.
02
Explore your options
We walk through available packages and what may be included for a studio like yours, including a realistic ad budget.
03
Build your system
If it's a fit, we onboard, build the offer, launch campaigns and follow up, and start coaching. Weekly previews and updates, delivered digitally so you can check from anywhere.
What we need from you
- —Your talent, which you already have
- —A few hours each week to implement and follow up
- —An offer you're genuinely happy to promote
Beauty Biz Pro
So — what's your story?
Let's talk about your business, your goals, and whether this is a fit. If it isn't, we'll tell you.
BeautyBIZPRO
A Jake Randolph Marketing Company
Full disclaimer. Beauty Biz Pro provides paid advertising management (Meta and Google), CRM software access and AI booking tools for beauty professionals. We do not guarantee any specific number of leads, bookings, clients, revenue, return on investment or launch timeline. All case studies, testimonials and calculator outputs shown here are illustrative and are not a promise or prediction of results. Individual results vary and are not typical. Financing amounts are potential monthly payments through third-party financing partners on qualifying plans, subject to approval and credit terms — not the total program cost. Advertising spend is billed separately by the ad platforms and is not included in any management fee, financing amount or installment payment. Services, features, timelines and deliverables vary based on the package selected.